DECIPHER™ Case Study 08:
First American Title Corporation


KPI Development, Custom Performance Dashboards, KPI Forecasts, and Customer Presentations


CA developed a new housing demand index leveraging the proprietary database of First American’s closings and sales data. These new indices deliver new insight into historical and forecasted housing trends. CA also co-hosts DECIPHER™ HOMEBUILDER, a debriefing for housing executives.


First American is the largest title in the world in terms of premiums and provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services. First American serves homebuyers and sellers, real estate professionals, loan originators and servicers, commercial property professionals, homebuilders and others involved in residential and commercial property transactions with products and services specific to their needs. With experience dating back to 1889, First American offers its services through direct operations and a network of qualified agents across the United States as well as internationally.


The prevalence of multi-county, multi-state development operations make it critical to have expert knowledge of rules and regulations across the nation. Economic conditions and market demands push the limits on rapid closings, making speed a requisite in every action.The integration of new technology creates opportunities for efficiency—opportunities you need to capture in order to compete. And because homebuilding has changed, so has First American Title’s Homebuilder Services. This division has re-engineered and streamlined our processes to give you a single point of contact. We’ve created progressive, efficient ordering and reporting systems that promote rapid response at every level. By combining our Homebuilder Services expertise with leading technology, we have made the title and closing process seamless. The results are less stressful closings and happier homebuyers. Joseph S. Tavarez Jr., Senior Vice President, First American Title Insurance Company wanted to offer homebuilders an entirely unique analytical service leveraging off the proprietary sales and closings data First American produces on a daily basis.


Competitive Analytics developed the DECIPHER™ Homebuilder Strength Index.


Increased exposure to First American Homebuilding Services.

Return on Analytics


“Thank you David.  That was very impressive and I’m looking forward to working with you and your team going forward.”

– Rick Kersenbrock, Vice President, California Director Homebuilder Services

If you are interested in speaking with a client contact from this company about the work we have done with them, please contact us to submit your request and we will be happy to contact the client for you.