DECIPHER™

About DECIPHER™

Over the prior 20 years, David Savlowitz and Competitive Analytics developed a suite of proprietary and customizable tools and processes to answer vital business questions. These include the following:

Q: Which economic indicators and industry data drive your business?

A: DECIPHER™ Auto-Correlate

95% of businesses do not know what external economic indicators and industry data drive their business. So, how does a business decipher which of the estimated 3 million economic indicators, industry drivers, and business metrics they should track? Think about it this way: If you want to decipher just ten KPIs, there will be over 30 million pairs of drivers to examine! Auto-correlate utilizes a powerful correlation algorithm to sort and rank all possible drivers in order to take the massive research and big data grunt work (and guess work) out of your process. And as trends shift, you’ll know before anyone else which new drivers are driving your business.

Q: When will our business be impacted by external drivers?

A: DECIPHER™ Lead-Lag-ANALYZER

Once you discover which potential drivers you need to track, analyze, and forecast, the next question is which drivers impact your business on a short term, intermediate term, and long term basis? In other words, timing is everything and identifying which drivers will lead your KPIs by weeks, months, years, and decades is critical to which data you look at for short term tactical decisions versus more strategic long term decisions.

Q: What if X happens?

A: DECIPHER™ What-If Forecast

Scenario analysis has never been easier, faster, and more powerful. Our What-If Forecast models empower our clients to change any assumption, weight, or driver instantly in order to visualize how their performance could be impacted . . . in seconds. If your organization is investing months of manpower developing static forecast models which do not allow you to automatically stress test for best case, worst case, and most probable outcomes, it’s time to reach out to Competitive Analytics.

Q: What is the optimized price for my products and services?

A: DECIPHER™ Price•Value Optimization (PVO)

Our proprietary PVO models are innovative “price versus value” models unlike any method for evaluating and optimizing the pricing for your products and services. It is based on the complex synergistic relationship of price paid versus a customer’s perspective and assignment of “value” of tangible and intangible “value components” received. This interactive model allows for myriad assumptions to be adjusted by the client for an infinite number of scenarios to be evaluated.

Q: What is our best product mix?

A: DECIPHER™ Product Segmentation Optimization (PSO)

Our proprietary product segmentation models are designed with interactive data visualization dashboards in order to quickly determine which product segments are in high and low demand as well as which product segments are trending positively or negatively over historical and forecasted time periods.

Q: How well is our city, county, state, or country doing?

A: DECIPHER™ SEQOL (Significantly Enhancing Quality of Life)

The DECIPHER™ SEQOL Planning Tool is an unparalleled measurement, planning, and monitoring tool for cities, counties, states, or countries. Competitive Analytics designed and developed an unparalleled quality of life index and planning tool called DECIPHER™ SEQOL (Significantly Enhancing Quality Of Life). This dynamic and multi-functional index is unlike any other in terms of accuracy and usefulness. It is both an index and planning tool. Other quality of life indices are typically based on a handful of static indicators at a specific point in time. Furthermore, there is typically very little visibility into methodology. In contrast, the SEQOL Index is an extremely precise and accurate measurement tool measuring thousands of drivers of quality of life falling within categories such as education, economy, crime, environment, innovation, etc. This allows government officials and decision-makers to drill down three levels:

Level 1: A singular top-level score for the city, county or state;

Level 2: Categorical rankings (e.g. Education, Crime and Safety, Economy, Environment, Innovation, Economic Development, Affordability, Technology, Demographics, and other categories);

Level 3: Each individual indicator that underlies the categorical and top-level score (e.g. SAT scores, misdemeanors, air quality metrics, etc).

Government officials can use SEQOL as a strategic planning tool in which each department can drill down into the drivers that affect their area of responsibility for measurable performance benchmarking. Furthermore, SEQOL is a monitoring tool in that it tracks indicators over a period of time, allowing government officials to monitor the impact of their decisions over time. Finally, the SEQOL Index is interactive in that city officials are able to change certain aspects, components, and weights of the scoring methodology (e.g. the weighting of specific drivers). For example, with respect to city planning, DECIPHER™ SEQOL analyzes all specific categories of land use development along with economic and demographic indicators that correlate with these land use categories. These correlative indicators are then used to forecast demand/supply for residential housing (for-sale and apartment), retail, office, industrial, hotels, schools, transportation, etc. empowering local governments to make optimized decisions with respect to future land-use (based on forecast scenario models of residents, employees, employers, visitors, etc.).

Q: What is the net demand for our products and services?

A: DECIPHER™ Net Demand

CA’s demand and supply models evaluate historical, current, and forecasted demand for myriad consumer segments cross tabulated by numerous product types. Competitive Analytics employs myriad demand and supply models which calculate “net demand” and “relative net demand” which leverage off our extensive time series database of well over 100,000 economic and market indicators.

Q: How well are we doing?

A: DECIPHER™ TPSI (1000 Point Strength Index)

Competitive Analytics’ TPSI (1000 Point Strength Index) is the most comprehensive and precise performance benchmarking tool and market measurement tool of its kind, empowering clients to visualize, track, and forecast the strength, timing, and depth of peak-to-trough cycles for ANY time series data. The TPSI ranges from zero to 1000, where 500 is benchmarked as the mathematical stabilized equilibrium. Historical figures and forecasts above or below 500 reflect relative strength or weakness, respectively. Here is just a sample of applications for the TPSI:

• Analogue Supply Analysis
• Asset Evaluation
• Business Cycles
• Business Planning
• Competitive Intelligence
• Competitive Rankings
• Consumer Affordability
• Consumer Sentiment
• Cost/Benefit ROI Analysis
• Demographic Forecasts
• Employee Evaluations
• Feasibility Studies
• Geo-Submarket Rankings
• Indicator Overlays
• Industry Competitiveness
• Litigation Support
• Marketing Strategy
• Operations Efficiency
• Overhead Assessment
• Peak to Trough Analysis
• Portfolio Valuation
• Price versus Valuation Analysis
• Pricing Studies
• Product Rankings
• Revenue Projections
• Sales Analysis and Forecasting
• Scenario Analysis and Stress Testing
• SWOT Analysis
• Third-Party Analytical Auditing and Validation
• Trough-to-Peak Analysis
• Valuation and Valuation Forecasting