DECIPHER™ Case Study 07:
NES Rentals


KPI Development, Custom Performance Dashboards, Business Intelligence Solutions, Mobile BI


Integrated NES Rentals first business intelligence solution.


Founded in 1997, NES Rentals is the largest equipment rental company in North America and has been a leader in the $28 billion equipment rental industry and #1 in aerial lifts. The company spans across the Central to Eastern United States, with 80 locations in 30 different states to serve its customers. NES Rentals, offers over 700 different types of rental equipment, and distribute new equipment for nationally recognized manufacturers.


NES Rentals wanted to drive more decisions using data but did not have the combined IT and BI experience of developing a solution that was easy to use while delivering valuable insight that would support the decision making process.


CA initially developed mobile BI reporting dashboards via Roambi. Although successfully implemented, NES needed more analytical firepower and CA then recommended and roll-out a Tableau dashboard based solution, which was met with much enthusiasm as an effective reporting and planning tool.


Integrated NES Rentals first business intelligence solution after internal IT department attempted three times to develop a solution. Perpetually providing new analytics to assist in pricing, budgeting, and new market initiatives.

Return on Analytics


“A few weeks ago I sent our friends at Competitive Analytics our monthly report to import into a new iPad tool they created. WOW! It isamazing how they turned an almost impossible collection of data into an intuitive one with built–in analyzers for your iPad!”

– Michael Disser, Director of Sales & Technology

If you are interested in speaking with a client contact from this company about the work we have done with them, please contact us to submit your request and we will be happy to contact the client for you.