DECIPHER™ Case Study 06:
Motorcycle Industry Council


Comprehensive Data, Advanced Analytics, Predictive Analytics, and Business Intelligence Solutions


CA delivers is in the process of delivering a custom forecasting platform and forecast newsletter to the Motorcycle Industry Council.


Members of The Motorcycle Industry Council include world class corporations such as BMW, Honda, Yamaha, Yamaha, Kawasaki, Suzuki, and KTM. MIC exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914.


MIC did not have a high degree of satisfaction or confidence in the third party forecasts they received for motorcycle sales.


MIC hired CA to deliver a comprehensive BI solution that focused on 1 to 5 year What-If forecast models as well as deliver Keynote presentation to all members. Members that will use CA deliverables include high profile members such as as BMW, BMW Motorrad USA, a division of BMW of North America, LLC, Honda, American Honda Motor Co., Inc., Yamaha, Yamaha Motor Corp., U.S.A., Kawasaki, Kawasaki Motors Corp., U.S.A., Suzuki, American Suzuki Motor Corp., Inc., KTM, and KTM North America, Inc.


Delivered an inspirational and insightful Keynote presentation to members and preparing an innovative a unique quarterly forecast to members. In the process of designing an interactive what-if forecast model for all 3,000+ members. Now developing a quarterly forecast for all MIC members as well as designing interactive dashboards and forecast models as a premium service for members.

Return on Analytics


“Thanks again for hosting the Tableau presentations.  They were very helpful. Also, Thanks again for all of your work on the Symposium . . . it was great to see the level of interest in access to sales forecasts from the OEMs as well as the general membership at the Symposium. A few members asked for copies of the handouts you had at the event.  Do you have an electronic version (.pdf?) that you could provide?  I know you were surprised they went so fast. On Friday we discussed the rollout of the sales data in Tableau and the potential for incorporating some type of forecasting component.   The participants were interested in the concept.  If we can explore some ideas, there may be a scenario where they can use a common tool.  Again, we’d have to see what might work on your end. Enjoy your vacation and we’ll touch base when you return.”

– Pat Murphy, VP Research & Technology Standards

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