8 Core Values

According to Harvard Business Review’s Patrick M. Lencioni, “Core values are the deeply ingrained principles that guide all of a company’s actions; they serve as its cultural cornerstones. Collins and Porras succinctly define core values as being inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain. Core values often reflect the values of t he company’s founders—Hewlett-Packard’s celebrated “HP Way” is an example. They are the source of a company’s distinctiveness and must be maintained at all costs.” At Competitive Analytics we hold these 8 core values dear:

ANALYTICS INNOVATION

ABSOLUTE PRECISION

PERPETUAL TIMELINESS

PERPETUAL INQUIRY

PROBLEM SOLVING

FANATICAL OBJECTIVITY

FORWARD THINKING

UNIQUE INSIGHT