DECIPHER™ Case Study 06:
Comprehensive Data, Advanced Analytics, Predictive Analytics, and Business Intelligence Solutions
CA delivers is in the process of delivering a custom forecasting platform and forecast newsletter to the Motorcycle Industry Council.
Members of The Motorcycle Industry Council include world class corporations such as BMW, Honda, Yamaha, Yamaha, Kawasaki, Suzuki, and KTM. MIC exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914.
MIC did not have a high degree of satisfaction or confidence in the third party forecasts they received for motorcycle sales.
MIC hired CA to deliver a comprehensive BI solution that focused on 1 to 5 year What-If forecast models as well as deliver Keynote presentation to all members. Members that will use CA deliverables include high profile members such as as BMW, BMW Motorrad USA, a division of BMW of North America, LLC, Honda, American Honda Motor Co., Inc., Yamaha, Yamaha Motor Corp., U.S.A., Kawasaki, Kawasaki Motors Corp., U.S.A., Suzuki, American Suzuki Motor Corp., Inc., KTM, and KTM North America, Inc.
Delivered an inspirational and insightful Keynote presentation to members and preparing an innovative a unique quarterly forecast to members. In the process of designing an interactive what-if forecast model for all 3,000+ members. Now developing a quarterly forecast for all MIC members as well as designing interactive dashboards and forecast models as a premium service for members.
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