Market Research

Understand your marketplace

What is Market Research?
Market research is simply the gathering and interpretation of information about target markets or customers. Market research also includes marketing analytics, which is the analysis of data gathered across marketing channels in order to evaluate the success of marketing initiatives. Market research is conducted using quantitative methods focusing on data, statistics, and analytics as well as qualitative methods such as customer surveys and focus groups.
Key Areas of Market Research
Consumer behavior
Consumer demographics, psychographics, and firmographics
Market segmentation
Competitive information
Market trends
Industry information
SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
Marketing / channel / social media analytics
Pricing information
Supply / demand analysis
Why Do I Need Market Research?
Successful companies rely on market research to support better and ultimately more profitable decision-making. They realize that good market research is essential for identifying, segmenting, and understanding target markets as well as knowing the competition. Market research is also necessary for identifying the best marketing channels and strategies.
Why Choose Competitive Analytics to Conduct Market Research?
We have been successfully delivering actionable market research to our clients for over fourteen years. Our proven analytical approach is unparalleled in terms of accuracy and robustness, giving you the confidence to make the best and most profitable decisions. Our quantitative methods are complimented by our qualitative research, providing clients with a one-stop shop that allows for cohesive and comprehensive market research. Our qualitative research includes custom in-depth surveys and focus groups to discover the motives of consumers and what drives their decision to interact, or not interact, with your company’s products or services.  Our deliverables are not solely static, one-off reports that are outdated the moment you receive them. The results of our market research are delivered to you via dynamic and interactive dashboards that are easy to use, easy to digest, and, ultimately, easy to make decisions from.
Still not sure you need market research?

View our Market Research Case Studies to learn how your company can benefit from market research.

Shea Homes Case Study 14

Customer/Homebuyer Research

SunCal Companies Case Study 21

Comprehensive Consumer Research and In-Depth Focus Group and Survey Analytics

The New Home Company Case Study 12

Price Optimization, Product Premium Maximization, Investor Reporting
  • Thank you for another informative forecast session. We find it provides an excellent perspective. Many thanks for the invaluable insights. Given the outstanding feedback from clients and caliber of your lecture, I would like to extend you through the next 6 months. Please let me know if you can accommodate.

    Director, The Landing For Men of Newport Beach
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    General Manager, South Coast Plaza/C.J. Segerstrom
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    Executive Director, IREM Orange County
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    VP Sales and Marketing, SunCal Companies
  • A few weeks ago I sent our friends at Competitive Analytics our monthly report to import into a new iPad tool they created. WOW! It is amazing how they turned an almost impossible collection of data into an intuitive one with built-in analyzers for your iPad!

    Director of Sales & Technology, NES Rentals
  • Competitive Analytics’ approach and methodology is well beyond any firm we experienced. They utilize advanced mathematics and proprietary software in order to assist us with specifically identifying revenue maximization and product optimization. Needless to say, they were worth their fee.

    Chief Financial Officer, Boeing Realty Corp.
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    Vice President, Business Development, Western National Group
  • When I need comprehensive economic analysis, precision market research, and strategic advice with measurable results, I call David Savlowitz at Competitive Analytics. Competitive Analytics has completed an array of demand studies, pricing studies, forecasting, and qualitative research for our company; and on each and every occasion CA provided phenomenal deliverables that added much insight and value to our business.

    Division President, KB Home
  • Since early 2000, Western National Property Management has engaged Competitive Analytics to assist in developing quantitative and qualitative forecasts specific to the Southern California apartment market, and to assist in forecasting strategic and tactical plans for our clients’ properties. The information garnered from this annual analysis is an integral component of our annual budgeting and business plan process. Due to the proven track record of Competitive Analytics with regard to our portfolio, we have come to rely on their insights and observations about the economic climate that directly impacts how we do business. Competitive Analytics is an intelligence firm that conducts comprehensive market research and precision analytics.  They employ a myriad of innovative methodologies and technology to produce objective, evidence-based market knowledge to assist companies to reach higher levels of performance and profitability.

    President, Western National Group