David has spent over 30 years developing and perfecting data driven strategies to help clients with their analytical needs. David specializes in price optimization, demand/supply forecasting, valuation analytics, market research, and strategic planning. David used his comprehensive knowledge of data and analytics to develop the DECIPHER™ Business Intelligence Platform, which Competitive Analytics uses to deliver all nine functions of the business intelligence process. For David, analytics is not just a profession . . . it’s his passion.
On weekends, David even enjoys researching and analyzing baseball or basketball statistics to discover what is truly driving his favorite teams’ performance. David has a Bachelor of Finance and M.B.A. from Arizona State University, completed his first year of a PhD in Psychology, and is a member of the National Association of Economists and National Speaking Association. David is a native New Yorker, but lives in Villa Park, California with his wife, Erika. They have two children, their son August and daughter London. If David is not sifting data or spending time with his family, he can be found at home in his state-of-the-art recording studio writing and recording music.