Competitive Intelligence

Acquire vital data to gain competitive advantages

What is Competitive Intelligence?
Investopedia defines Competitive Intelligence as, “The practice of discovering and analyzing useful information about a competitor business. In a sense, Competitive Intelligence is akin to scouting an opponent in sports; the goal is to find out what the competition does well, what it doesn’t do well and finding a way to exploit information for a competitive advantage. It is the process of collecting and analyzing information about competitors’ strengths and weaknesses in a legal and ethical manner to enhance business decision-making. Competitive intelligence activities can be basically grouped into two main types – 1) Tactical, which is shorter-term and seeks to provide input into issues such as capturing market share or increasing revenues; and 2) Strategic, which focuses on longer-term issues such as key risks and opportunities facing the enterprise. Competitive intelligence [can also mean] different things to different people within an organization. For example, to a sales representative, it may mean tactical advice on how best to bid for a lucrative contract. To top management, it may mean unique marketing insights to gain market share against a formidable competitor. The ultimate end goal of competitive intelligence is to help make better decisions and enhance organizational performance. While most companies can find substantial information about their competitors online, competitive intelligence goes way beyond merely trawling the Internet, on the premise that the most valuable information is seldom – if ever – easily accessible online. A typical competitive intelligence study includes information and analysis from numerous sources. These include the news media, customer and competitor interviews, industry experts, trade shows and conferences, government records and public filings.”
Why do I need Competitive Intelligence?
Smallbusiness.chron.com explains, “Knowledge of your competitors’ projects gives you the edge to continue improving so you are able to set your company apart. This information can serve as a useful tool for planning your own business decisions going forward.” Understanding your competitors from a customers’ perspective, as well as how they operate from a business standpoint are both key in gaining an advantage. Investopedia says, “Businesses can learn a significant amount by acting like a customer of their competitor. This can mean reviewing publicly available information, signing up for products or services or taking tours of a facility. Once a competitor’s information has been collected, it should be critically reviewed.” Smallbusiness.chron.com explains, “Once you know what your competitors are doing, you are better able to plan your company’s next move. You are better able to stay competitive if you can anticipate what similar companies are planning. The competitive intelligence information may confirm that your current direction will keep you competitive. In other cases, you may realize you need to take the company in a different direction based on what competitors are doing.”
Why choose Competitive Analytics to assist with my Competitive Intelligence needs?
Competitive Analytics helps organizations with the process of defining, gathering, cleaning, analyzing, interpreting, and visualizing their competitors’ data. This enables c-suite and other decision makers to make strategic decisions moving forward. We have the advanced tools, cutting-edge technology, and unique methodologies to effectively and efficiently develop competitive intelligence analysis and strategic planning so your C-Suite and other executives can make immediate, informed decisions about navigating your competitive market with confidence.
  • Thank you for another informative forecast session. We find it provides an excellent perspective. Many thanks for the invaluable insights. Given the outstanding feedback from clients and caliber of your lecture, I would like to extend you through the next 6 months. Please let me know if you can accommodate.

    Director, The Landing For Men of Newport Beach
  • One of the high points of my job is from time to time having the good fortune to experience phenomenal business structures and intellectually driven individuals. You definitely fit both of these in spades.

    General Manager, South Coast Plaza/C.J. Segerstrom
  • Thank you again for presenting at our council meeting. We were all very impressed by you and your company’s service.

    Executive Director, IREM Orange County
  • Simply stated, CA exceeded our expectations on all projects. With CA’s passion for accuracy, obsession with using the latest cutting-edge technology, and devotion to client service, I strongly recommend without hesitation the selection of CA as the top choice among market consultants in business today.

    VP Sales and Marketing, SunCal Companies
  • A few weeks ago I sent our friends at Competitive Analytics our monthly report to import into a new iPad tool they created. WOW! It is amazing how they turned an almost impossible collection of data into an intuitive one with built-in analyzers for your iPad!

    Director of Sales & Technology, NES Rentals
  • Competitive Analytics’ approach and methodology is well beyond any firm we experienced. They utilize advanced mathematics and proprietary software in order to assist us with specifically identifying revenue maximization and product optimization. Needless to say, they were worth their fee.

    Chief Financial Officer, Boeing Realty Corp.
  • We use a company called Competitive Analytics to provide projections, trends and metrics based on the information from our own actual results as well as other companies. We have found that this firm is significantly more accurate than any of the other “Economic Forecast” that are done in Southern California.

    Vice President, Business Development, Western National Group
  • When I need comprehensive economic analysis, precision market research, and strategic advice with measurable results, I call David Savlowitz at Competitive Analytics. Competitive Analytics has completed an array of demand studies, pricing studies, forecasting, and qualitative research for our company; and on each and every occasion CA provided phenomenal deliverables that added much insight and value to our business.

    Division President, KB Home
  • Since early 2000, Western National Property Management has engaged Competitive Analytics to assist in developing quantitative and qualitative forecasts specific to the Southern California apartment market, and to assist in forecasting strategic and tactical plans for our clients’ properties. The information garnered from this annual analysis is an integral component of our annual budgeting and business plan process. Due to the proven track record of Competitive Analytics with regard to our portfolio, we have come to rely on their insights and observations about the economic climate that directly impacts how we do business. Competitive Analytics is an intelligence firm that conducts comprehensive market research and precision analytics.  They employ a myriad of innovative methodologies and technology to produce objective, evidence-based market knowledge to assist companies to reach higher levels of performance and profitability.

    President, Western National Group