DECIPHER™ Case Study 04:
Sales Forecasting (short and long term), Predictive Analytics, and Business Intelligence Solutions
Synopsis
Developed a comprehensive interactive what-if 10-year industry sales forecast model applying business cycle scenarios, macro/micro economic drivers, and age cohort forecasting, buyer segmentation and market share analysis, cannibalization analysis, and presentation to C-Suite.
Background
Honda R&D Americas, Inc., (HRA) is an integral part of Honda, a Fortune Global 45 Company. HRA focuses on researching, designing, and developing products that will challenge the way the world thinks and, ultimately, create a better, smarter, greener tomorrow for everyone. Honda Motor Co., Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles, motorcycles and power equipment. Honda has been the world’s largest motorcycle manufacturer since 1959 as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Since 1986, Honda has been involved with artificial intelligence/robotics research and also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012.
Challenge
HRA had commissioned a nationally-recognized consultant to produce a sales forecast and not satisfied with the results, methodology, and the lack of advanced predictive analytics.
Solution
HRA saw Competitive Analytics present an interactive forecasting model at the motorcycle industry premier annual conference and hired Competitive Analytics quickly thereafter. Competitive Analytics developed a comprehensive interactive what-if 10-year industry sales forecast model applying business cycle scenarios, macro/micro economic drivers, and age cohort forecasting, buyer segmentation and market share analysis, cannibalization analysis, and presentation to C-Suite.
Results
Delivering 10-year forecast
Return on Analytics
Unknown
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