Sales & Marketing

Maximize your sales revenue

What are Sales and Marketing Analytics?
As defined by SAS, “Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.” Wordstream defines Marketing Analytics as, “The practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Despite these compelling benefits, a majority of organizations fail to ever realize the promises of marketing analytics. According to a survey of senior marketing executives published in the Harvard Business Review, ‘more than 80% of respondents were dissatisfied with their ability to measure marketing ROI.'”
Why do I need Sales and Marketing Analytics?
According to IBM, “Marketing analytics provides marketers with the insights they need to gain superior results. It helps them understand which actions will build more profitable relationships with customers, how to generate better ROI from marketing programs, and how to transform the flood of social media data into successful marketing strategies. Marketing analytics helps marketers of all roles make smarter decisions and improve outcomes.”
And, according to McKinsey, “The benefits [of integrating sales and marketing analytics] can be enormous: [McKinsey’s] review of more than 400 diverse client engagements from the past eight years, across industries and regions, found that an integrated analytics approach can free up some 15 to 20 percent of marketing spending. Worldwide, that equates to as much as $200 billion that can be reinvested by companies or drop straight to the bottom line.” . . . “The pressure on business leaders to demonstrate return on investment from a diverse portfolio of marketing programs is only increasing. The data to make smarter decisions are available, as are the analytical tools . . . Taking an integrated analytics approach is the key to uncovering meaningful insights and driving above-market growth for brands.”
Why Choose Competitive Analytics for my Sales and Marketing Needs?
Companies are faced with the challenge of managing vast amounts of customer data from multiple marketing channels, rapidly changing consumer behaviors, increasing competition, and new technologies. To accurately and effectively achieve an understanding of each of these challenges and more, Competitive Analytics integrates myriad data sources, both internal and external to your organization, to build executive dashboards and reports which answer the most important questions surrounding measuring, managing, analyzing, and making decisions about sales and marketing. To truly understand and accurately estimate your ROI and other vital sales and marketing KPIs, Competitive Analytics uses a comprehensive approach to sales and marketing analytics. This allows executives and other decision makers to feel confident that their sales and marketing strategies and efforts will maximize revenue and improve bottom-line results.
  • Thank you for another informative forecast session. We find it provides an excellent perspective. Many thanks for the invaluable insights. Given the outstanding feedback from clients and caliber of your lecture, I would like to extend you through the next 6 months. Please let me know if you can accommodate.

    Director, The Landing For Men of Newport Beach
  • One of the high points of my job is from time to time having the good fortune to experience phenomenal business structures and intellectually driven individuals. You definitely fit both of these in spades.

    General Manager, South Coast Plaza/C.J. Segerstrom
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    Executive Director, IREM Orange County
  • Simply stated, CA exceeded our expectations on all projects. With CA’s passion for accuracy, obsession with using the latest cutting-edge technology, and devotion to client service, I strongly recommend without hesitation the selection of CA as the top choice among market consultants in business today.

    VP Sales and Marketing, SunCal Companies
  • A few weeks ago I sent our friends at Competitive Analytics our monthly report to import into a new iPad tool they created. WOW! It is amazing how they turned an almost impossible collection of data into an intuitive one with built-in analyzers for your iPad!

    Director of Sales & Technology, NES Rentals
  • Competitive Analytics’ approach and methodology is well beyond any firm we experienced. They utilize advanced mathematics and proprietary software in order to assist us with specifically identifying revenue maximization and product optimization. Needless to say, they were worth their fee.

    Chief Financial Officer, Boeing Realty Corp.
  • We use a company called Competitive Analytics to provide projections, trends and metrics based on the information from our own actual results as well as other companies. We have found that this firm is significantly more accurate than any of the other “Economic Forecast” that are done in Southern California.

    Vice President, Business Development, Western National Group
  • When I need comprehensive economic analysis, precision market research, and strategic advice with measurable results, I call David Savlowitz at Competitive Analytics. Competitive Analytics has completed an array of demand studies, pricing studies, forecasting, and qualitative research for our company; and on each and every occasion CA provided phenomenal deliverables that added much insight and value to our business.

    Division President, KB Home
  • Since early 2000, Western National Property Management has engaged Competitive Analytics to assist in developing quantitative and qualitative forecasts specific to the Southern California apartment market, and to assist in forecasting strategic and tactical plans for our clients’ properties. The information garnered from this annual analysis is an integral component of our annual budgeting and business plan process. Due to the proven track record of Competitive Analytics with regard to our portfolio, we have come to rely on their insights and observations about the economic climate that directly impacts how we do business. Competitive Analytics is an intelligence firm that conducts comprehensive market research and precision analytics.  They employ a myriad of innovative methodologies and technology to produce objective, evidence-based market knowledge to assist companies to reach higher levels of performance and profitability.

    President, Western National Group