What are Predictive Analytics?
Predictive analytics, put simply, gives the ability to predict future outcomes, market conditions, or trends. It requires relevant data, complex statistical algorithms, and thoughtful assumptions. Predictive analytics give executives and other decision makers a more accurate view of the future, allowing them to more effectively plan and make decisions.
Why Do I Need Predictive Analytics?
Decisions made based on simple forecasts or intuition do not give executives the level of confidence needed to make important business decisions. Predictive analytics removes the guesswork: it shows you where you are currently and what the future is likely to look like. Predictive analytics allows you to better understand and predict your customers’ needs and customer behavior, determine more profitable customers, efficiently sell more products and services, retain your profitable customers, and much more.
Why Choose Competitive Analytics to Provide Predictive Analytics?
Competitive Analytics uses advanced predictive analytics tools and innovative techniques in order to produce cutting-edge predictive analytics for its clients. The level of detail and meticulous care we take in building our predictive models is unparalleled.
The following chart exemplifies our forecasting accuracy via our proprietary methodologies and innovative processes.
Still not sure if you need predictive analytics?